The One Minute Apology

Written by Dr. Bharat Desai on 27 Sep, 2010. Topics: Book, Life, People, Review

Author: Ken Blanchard, Margret McBride/ Publisher: William Morrow/ ISBN: 9780688169817

Dr Bharat Desai's review of "The One Minute Apology" by Ken Blanchard and Margret McBride:

  • A powerful way to make things better.
  • A manipulative technique for getting what you want.
  • A power of forgiveness to improve or repair relationships, your business and even your home.One Minute Apology

This is a rare book exploring a very important subject – poorly understood and hardly bothered. I will start with the most important issue that is,

  1. “The toughest part of Apologizing is realizing and admitting that you were wrong.”
  2. The power of the one minute apology is deeper that just words.
  3. The core of most problems is the truth you don’t want to face.
  4. The longer you wait to apologize, the sooner your weakness is perceived as wickedness.
  5. Without changed in your behavior just saying “I am Sorry” is not enough.
  6. Apologize not for outcome, but because you know you were wrong and it is the right thing to do.
  7. When you honestly express your feelings with someone you care about, you show respect for yourself and the relationship.
  8. A one minute apology can be an effective way to correct a mistake you have made and restore the trust needed for a good relationship.

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Dr. Bharat Desai

About Dr. Bharat Desai

An ophthalmologist who loves reading, and then writing about it! Read all articles from Dr. Bharat Desai.


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