Vaibhav Goswami

Vaibhav Goswami

Rang De Basanti

2 min read | About History, India, Politics, Drama, Satire, Bollywood, Review, Movie

Director(s): Rakeysh Omprakash Mehra/ Acto(s): Aamir Khan, Siddharth Narayan, Sharman Joshi, Soha Ali Khan, Waheeda Rehman, R. Madhavan, Kunal Kapoor, Atul Kulkarni, Alice Patten

Rang De Basanti!!

Watching the 3rd consecutive movie which made me feel something to be proud about Bollywood. The Movie I would simply say is the BEST among the Hindi movies I have ever seen so far.

With an essence of patriotism the movie portrays the fact that no matter where we are, what we do and to where we belong, we still are a part of the community called Indians. The best part about the movie is that there isn’t a call for the youth to fight for the country or to devote their life for the nation, but the fact that how these characters who look to me among just like one of us, who have nothing to do with all the CRAP as we all consider it to be get inside the heart of National issues, which then affects their personal lives and then they get in to taking the initiative for something which they always considered as Crap!!

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Once An A$# Always An A#$

1 min read | About India, Cricket

The same applies to our very dear Jammy as people call him, such a spineless creature he is, which he had been proving in the past and has proved it yet again.

Remember The GREAT WALL of India Rahul Dravid doing wicket-keeping under the influence of former captain Ganguly? The same guy under the influence of ‘someone’ from Australia as I would say is in the process of ditching none except the person with whom he has travelled so far so good...

I am not a great supporter of Saurav Ganguly, but still I feel that his departure is unfortunate as far as Indian cricket is concerned. There could have been a better way to end things. As it has always been the trend, that the selectors most of the time suck… and so did they this time. Moreover swearing on their children in public? WHAT THE HECK??

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Feels Like God

2 min read | About Creativity, Marketing

This ad for the latest Bajaj Avenger 180cc DTSi, has captured a lot of attention. With a caption “Feels Like God”, there is a lot of talk going on about it. It’s a bit late to write a review, since the ad came out almost a year ago, but considering the fact that even agency FAQs has not written anything about it, I think I am well in time with the review.

The ad is targeted at the executive segment and Bajaj has always got it right with this segment. First they did it with Bajaj Pulsar, their caption “Definitely Male” along with the excellent vehicle made sure that Pulsar would be the market leader in this segment. Other automobile manufacturers are trying in vain to dethrone Pulsar.

Avenger also follows the Pulsar way, trying to get to the attitude of their target 
segment. There are no celebrities, no sexy female with her seducing looks, no specifications of the bike, no advantages regarding fuel efficiency, nothing. Just the bike, the guy and the way he feels while driving it. Simple enough.

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