This ad for the latest Bajaj Avenger 180cc DTSi, has captured a lot of attention. With a caption “Feels Like God”, there is a lot of talk going on about it. It’s a bit late to write a review, since the ad came out almost a year ago, but considering the fact that even agency FAQs has not written anything about it, I think I am well in time with the review.
The ad is targeted at the executive segment and Bajaj has always got it right with this segment. First they did it with Bajaj Pulsar, their caption “Definitely Male” along with the excellent vehicle made sure that Pulsar would be the market leader in this segment. Other automobile manufacturers are trying in vain to dethrone Pulsar.
Avenger also follows the Pulsar way, trying to get to the attitude of their target
segment. There are no celebrities, no sexy female with her seducing looks, no specifications of the bike, no advantages regarding fuel efficiency, nothing. Just the bike, the guy and the way he feels while driving it. Simple enough.