My Tweet In Newspaper

1 min read | About Social Media, Narcissism, Marketing

Wooppiee! My tweet got ‘published’ (as in ‘printed’) in today’s Times of India – Pune Mirror (Feb 2, 2010 – Page 31 Variety). Boy, am I excited to see my name up there! Probably my trip to Shirdi did some trick… (I just can’t stop blushing – as if I had won the Nobel prize for World Peace!!)

Always wondered what Twitter or Tweeting’s worth? Besides growing your business (with the help of some serious corporate-gyaan from Hubspot on utilizing Social Media and Inbound Marketing), you can actually get your name printed/published in a local newspaper!

I had stopped reading Pune Mirror ever since they dropped ‘I love Pune/ I hate Pune’ section. Now I realize I had been missing on some good stuff from good people. Thanks a lot Dev for bringing this to my notice. You made my day!

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Feels Like God

2 min read | About Creativity, Marketing

This ad for the latest Bajaj Avenger 180cc DTSi, has captured a lot of attention. With a caption “Feels Like God”, there is a lot of talk going on about it. It’s a bit late to write a review, since the ad came out almost a year ago, but considering the fact that even agency FAQs has not written anything about it, I think I am well in time with the review.

The ad is targeted at the executive segment and Bajaj has always got it right with this segment. First they did it with Bajaj Pulsar, their caption “Definitely Male” along with the excellent vehicle made sure that Pulsar would be the market leader in this segment. Other automobile manufacturers are trying in vain to dethrone Pulsar.

Avenger also follows the Pulsar way, trying to get to the attitude of their target 
segment. There are no celebrities, no sexy female with her seducing looks, no specifications of the bike, no advantages regarding fuel efficiency, nothing. Just the bike, the guy and the way he feels while driving it. Simple enough.

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